#Healthy Hospitality: Τα Hyatt Hotels ανεβάζουν την φιλοξενία σε άλλο επίπεδο

Πάνε οι μέρες που οι ταξιδιώτες έκαναν ανθυγιεινές επιλογές διακοπών (καθιστική ζωή, κακή διατροφή) και απέφευγαν οποιαδήποτε δραστηριότητα με τη δικαιολογία «είμαι σε διακοπές». Σύμφωνα με έρευνα της Skift, σήμερα τέσσερις στους πέντε τουρίστες ευεξίας ενσωματώσουν υγιεινές δραστηριότητες (αθλήματα) και συνήθειες (επαρκής ύπνος, καλή διατροφή) στα ταξίδια τους, καθώς όπως αναφέρουν δεν καταφέρνουν στην καθημερινότητά τους να φροντίσουν, όσο θα ήθελαν, την διατροφή τους και τη φυσική τους κατάσταση.

Τα Hyatt Hotels υιοθέτησαν τη νέα αυτή τάση και συνεργάζονται με την Be Well, που παρέχει προϊόντα και υπηρεσίες υγιεινού τρόπου ζωής και διατροφής, για να δώσουν τη δυνατότητα στους πελάτες τους να συνεχίσουν τον υγιεινό τρόπο ζωής τους και στις διακοπές τους.

Η Hyatt προσεγγίζει ολιστικά την υγεία και την ευεξία και με διάφορα άλλα προγράμματα, όπως για π.χ. με το πρόγραμμα “Food Thoughtfully Sourced, Carefully Served” του 2014, όπου οι Σεφ της Hyatt εξέλιξαν τα μενού τους με μία πιο υγιεινή και βιώσιμη ματιά, καθώς και με άλλες ενέργειες ευεξίας, όπως συνεδρίες διαλογισμού και γυμναστήρια ανοιχτά όλο το 24ωρο.

Healthy Hospitality

Δείτε τη δήλωση:

“Our guests are embracing healthier lifestyles and are increasingly looking to integrate healthy habits into their travel experiences.  Wellness is not a one-size-fits-all concept, and it can be difficult. We are committed to listening to our guests and giving them easier options to make the best choice for them,” said Global Chief Marketing Officer Maryam Banikarim, Hyatt Hotels Corporation. “Working with the Be Well team is helping us bring their passion for making healthy living simple into everything we do.”

As an internationally recognized pioneer in integrative and functional medicine, Dr. Lipman draws from a career that blends traditional and alternative methods to help people reclaim their natural vitality. Be Well was started in 2012 with a mission to help time-starved customers achieve genuine and sustainable life changes through support and education. By providing high quality supplements and nutrition products, Be Well offers effective and convenient ways to address health concerns. Be Well products and services are designed to increase health and well-being through preventative health and wellness content, corporate programs and personalized health coaching.

The collaboration will focus on the guest experience across all Hyatt brands globally, starting at Park Hyatt hotels in New York, Chicago and Washington D.C. With the guest’s journey as the framework, experiences will include healthy refreshments at arrival, curated in-room amenities, increased fitness offerings, expanded menu options, and nutritious to-go alternatives to maintain healthy habits on the road. Beyond the guest experience, Hyatt and Be Well will partner on ‘Chef Workshops’ bringing together Hyatt chefs and the Be Well team to create more options in overall food and beverage experiences.  Retreats are also being designed to provide an immersive experience for those guests that want to go all-in by exploring nutrition, fitness and mindfulness.

“Wellness is more than a class or a diet – it’s a lifestyle.  People recognize the importance of healthier options, and we are on a mission to make well-being convenient and accessible to all – on and off the road,” said Chief Executive Officer Brandon Shainfeld, Be Well.  “Our longtime patients include Gwyneth Paltrow, Bobbi Brown and Donna Karan and we are excited to expand our partners to include Hyatt, where we will work together on integrating health and wellness into a traveler’s experience.  It is a natural extension of the healthy habits we promote and live by every day.”

“As a frequent traveler, I know how hard it can be to maintain a healthy routine on the road. Be Well started as a way to help my patients break down barriers to everyday healthy living,” said Dr. Lipman. “I share Hyatt’s passion to care for guests’ well-being and am impressed with the approach of making it a natural part of the guest experience and I believe working together can have a meaningful impact.”

Individual Hyatt properties are also providing specialized options in response to local traveler interest.  For example, Hyatt Centric hotels provide guests with places close by to work out or experience the neighborhood.  Park Hyatt Chicago has Shred415 workout classes on premise once a week, while Park Hyatt New York will host meditation classes with MNDFL, New York City’s premier meditation studio. All Hyatt hotels make their gyms available 24/7 making it an easy option for guests to take advantage of when they need.  Each Hyatt hotel is charged with listening to its guests to determine the health and wellness options that fit travelers’ needs.

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